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Attribution | Algorithmic Attribution } Algorithmic Attribution, or AA , is one of  the  best techniques that  marketers  must employ  to  measure and optimize  the  effectiveness of all  of their  channels for marketing .   By ensuring better investments for  every dollar  spent,  AA  helps marketers maximize return   on every dollar spent . While algorithmic attribution can provide   many advantages  However, not all businesses  are  eligible .   There are a few that have access to  Google Analytics  360/Premium  accounts  that   make the use of algorithmic attribution  available. Algorithmic Attribution  The Advantages of Algorithmic Attribution Algorithmic Attribution,  commonly   known  as Attribute Evaluation  and  Optimization (AAE) ,  is a data-driven , effective   method to analyze and optimize  marketing channels.   It  helps marketers pinpoint   the channels that are most effective in driving conversions   efficiently, while simultaneously optimizing their   media spend acro...