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Do you ever feel like your sales and marketing teams are on opposing sides?  It’s been a constant battle for decades for many business owners. These two “sides” always seem to be chirping at each other…  “These leads aren’t good.”   “You don’t use our content properly to sell.” Tell me something…Is this representative of your sales and marketing teams?  WATCH THIS FUNNY VIDEO  However, the real question is…  Does it actually matter if your sales and marketing teams are aligned?  Will that really help you SCALE your business? I can simplify those answers for you in a few bullet points: You absolutely need sales. You absolutely need marketing. You ABSOLUTELY need them on the same page. Period.  Sure, you’re selling. Revenue is there. But it’s just OK.  Just  OK  is  NOT  how you are going to scale your business.  At this point you might say, “Well look, if I’m selling, I’m selling. Marketing does their thing, sales does theirs.”  And I’d agree, that works to a certain point. Say, up to a

Cash is absolutely getting hard to come by. While some individuals might be getting richer, the greater bulk are still making every effort hard to make a living. In these times it is smart to be practical and economical. There are parts of people's expenditure that can truly be budgeted such as leisure, however there are things that are hard to be stingy about such food and shelter. Another thing that is tough to be thrifty about is furnishings. Furnishings proves to be important fixtures in a household. They are constantly in your home however are generally left undetected. However, when they are gone, life becomes harder. How hard would it be to survive without a bed to sleep on, table to consume on, a closet to put clothing in, or perhaps just a chair to sit on? Cash invested in furniture uses up an excellent part of one's budget plan since it is very important to purchase furniture that can last long and function well. Therefore for some, it is rather difficult to tighten t

I don’t need to preach to you about the importance of a web presence. A long, long time ago in a galaxy far, far away, you might have even been able to get away without having a website. But in today’s world, the consumer market literally expects it. A whopping 84% of today’s consumer market believe a website makes your business more credible than companies who just only have social media pages. People who can’t find a website for a business will automatically discount it as NOT LEGIT. There is no doubt about it. People are going to check you out to answer this big question in their mind: “Is this person for real?” They’re going to check out your website. They’re going to search for you on Google. They are going to try and find out all the information that they can on you. When they do find you, they will start looking for anything inconsistent ( it’s just human nature) . What we’re ALL looking for is TRUST when we are looking to buy or invest in something important. Like